The new rules of marketing

Scott, David Meerman.  The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. -- New Jersey, USA : Jhon Wiley & Sons, 2017. -- xxi, 426 p. ; 23 cm. [658.872 S425n 2017].

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